Making handmade unique products is our passion and marketing it is our daily issue.
You are making handmade products for couple of years and you have your own network of customers. You are now ready to expand your customers network and launch your business. Does this scenario sounds familiar to you? We have all been there and struggled through the months of hard work in order to attract a little market attention. However, I wish someone told me these tips and pointers when I was struggling in the beginning to get a higher market share.
The truth is, every handmade producer must learn some digital marketing skills in order to get more sales and attract larger audience. The first step to doing so is by joining affiliates which will promote your launch and get you more sales further in the business line.
Regardless of the handmade website you join you will be lost in the sea of products with the same or inferior quality as yours. In order to face success instead of disappointment when launching your handmade product you need to be as much present as you can in the virtual world. I know it might be hard to balance between the actual manufacturing business and the marketing of these products but it is a sacrifice you have to make.
The second step is creating your own affiliate program. Most handmade product owners are familiar with this step, but they are not promoting it. The fact is, even your affiliate program needs to be promoted. You should spare some time and offer your program through the social medias and let your new connections lead the way and inform their network of your presence. The trick is in sparkling an interest with the social media influencers. If you provide them a price interesting enough, the rest will go smoothly and your selling numbers will increase daily!
If you are willing to implement some of these strategies, we encourage you to do so, it will without the doubt be the most wise business move! Share your experiences with us in the comment section bellow. With good tips you don’t need good luck!