Tips for selling handmade items online: what is the secret behind it

The demand for handmade items has never been greater. However, the number of handmade items offered on the market has never been greater too. This leaves you with a simple calculation that if you let the virtual world take its own course, you would be lost in the sea of handmade items. We are sure you have read every marketing strategy and advice for selling your handmade items. However, this article will offer a fresh approach to this subject, through the eyes of a digital marketer. A person whose specialty is making products stands out from the crowded world of information.

Tagging the keywords

 In case this subject hasn’t come up yet in your research, we would like to pinpoint the importance of it. Etsy and every other handmade items selling website has hundreds of thousands products on it. They are all after the same thing, selling. In order for it to function properly (instead of keeping the main players on the first page and all the other in the back), they have algorithms which are “reading” the text and photos you upload. In order to allow this program into your virtual store, you need to tag the right keywords. So if anyone looks for a product such as yours, the program would be able to offer your handmade item to the potential buyer. If you would like to learn something more about tagging keywords about a handmade business, you should check our SEO guide for handmade items.

Anticipate your products’ purpose

Researches show that most people who are looking for handmade items are looking for gifts for a special someone. For this reason, you should always incorporate this word into your keyword tagging and is possible, offer gift handmade items for festivities. This will certainly ensure you an increased number of sales throughout the month.



How many of you handmade business owners are incorporating these approaches in your handmade business? Leave us a comment in the comment section bellow!

2 Comments Add yours

  1. creativhook says:

    You are absolutely right. Keywords is half the battle in selling any handmade products. Sellers need to be very creative in their writing. You must put yourself in the shoes of the buyer. And to understand his thoughts, when he is looking for the right subject


    1. handmadeunq says:

      Thank you for taking the time to comment. I couldn’t agree more with you. That is the first thing you learn in marketing: “put yourself in the shoes of the buyer” and us bloggers must keep up.

      Liked by 1 person

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